Putting Your Best Footer Forward
Elaborate headers are popular on sites today, but what about footers? Footers lacking contact information and links don’t help a visitor when they get to the bottom of a page. Often footers are used to cram in the “Oops, I forgot!” elements like calls to action or the one button you forgot in the navigation. Those partying like its 1999 still include keyword lists, invisible text or a list of every city the company could possibly service (pretty difficult when you’re selling on the world wide web).
What should be in your footer? Informative And Usable Footers In Web Design at Smashing Magazine is a helpful checklist of footer items with visual samples to make it look nice.
