Site Makeovers: How Extreme Should You Go?
Is your site in need of an extreme makeover? Some reasons are obvious, like frames, content from 2002 or hideous animated GIFs. Before you tackle a redesign, do some research. Preparing and Planning for a Redesign is a great checklist. Instead of scrapping everything on the site, what do your customers like? What has been working for you? What hasn’t? You may find that your site’s structure works great for customers and search engines, and some graphics changes will be enough. If your site has never worked for you, it may be worth rebuilding from the ground up. Preliminary research will save you from deleting your most-read content or jumping on design trends just because everyone else is doing it.
